Experiential Strategy : Melt to Taste
Melt to Taste transforms a fondue candle, designed to melt into chocolate for dipping fruit. This multisensory brand experience centered on smell, taste, and discovery.
The strategy was developed across two activation formats: an interior experience, featuring immersive fruit-inspired rooms such as Strawberry and Orange, where guests move from experiencing each fruit’s scent to tasting it with the melted chocolate; and an exterior experience, designed as a collapsible fruit pavilion that brings the same sensory journey into a flexible pop-up environment.
