Strategy
The experience transformed coffee education into a hands-on, three-step journey, supported by tasting materials, educational booklets, and a modular coffee cart. By bringing Presso’s visual identity to life through interaction, guests could learn the bean, understand the roast, and create a coffee formula uniquely their own.
01 — Learn It
Guests explored four coffee bean varieties through touch, smell, and guided education, learning about their origins, tasting notes, density, and flavor profiles.
Guests explored four coffee bean varieties through touch, smell, and guided education, learning about their origins, tasting notes, density, and flavor profiles.
02 — Roast It
With guidance from our coffee experts, guests selected and roasted their beans based on their preferred flavor and intensity, learning how roasting shapes the final cup.
With guidance from our coffee experts, guests selected and roasted their beans based on their preferred flavor and intensity, learning how roasting shapes the final cup.
03 — Make It Yours
Guests combined their roasted beans into a custom blend, named it, and received a personalized coffee formula, bringing Presso’s formula inspired brand identity to
Guests combined their roasted beans into a custom blend, named it, and received a personalized coffee formula, bringing Presso’s formula inspired brand identity to
life on their own
custom packaging.
