This concept showcases Stop & Shop's new hot bar offerings in a cohesive composition, captured from a bright 3/4 perspective that highlights both the side and top views of each dish. Set against a rustic tabletop, angled food placement and generous negative space keep the focus on the food while allowing for clear, effective messaging.
Each year, Stop & Shop partners with the New York Mets to create animated content for The New York Mets Citi Field Stadium. I was responsible for concepting and leading the creative execution of two campaign animations: a TV-visible spot and an in-stadium display.
CONCEPT 1:
For the TV-visible animation, we kept the concept bold and simple for maximum visibility. A baseball player swings the bat, the impact bursts into fresh food, and the animation resolves with the message:
"Official Grocery Partner of the New York Mets."
CONCEPT 2:
The in-stadium animation shifted focus to community impact, highlighting Stop & Shop's Student School Food Pantry initiative. The creative emphasized the brand's commitment to fighting food insecurity while connecting with fans throughout the stadium experience.
